Archive for the ‘Retail’ Category

Julia Roy Discusses Inbound Marketing before she was @Coach Inc.

11, Feb 2010

Julia Roy was the Senior Agent of Social Life at Undercurrent. She is now the Senior Manager of New Media at Coach, Inc. I am sure that Coach is keeping her very busy as we don’t see her doing videos like we used to. Below is one of her most recent videos discussing inbound marketing.
Julia [...]

Best Buy's Remix Strategy – Engaging and Empowering their Customers

26, Jan 2010

Best Buy is opening up their data (using an API) for programmers to build apps. This is an important strategic position for a traditional retailer. What this means is that they are looking for avenues to engage their customers. They are asking others (programmers and entrepreneurs) to help them innovate. The lesson here for most [...]

Twitter "Birds to Branch Ratio" Analysis – @ColetteParis is an Outlier – @WholeFoods @Coach Maintains Leadership

20, Jan 2010

As I was analyzing the number of Twitter followers for each retail brand it was apparent that the number of followers doesn’t necessarily mean that the company’s overall campaign is successful on a per store basis. To identify the brand that is most successful on a per store basis I examined the number of stores [...]

10 Retail Facebook Leaders – Over 13 million fans!

19, Jan 2010

The following Facebook Pages represent the 10 Retail Facebook Leaders. The order of this list is based on their number of fans as of December 2009.

Major Retail Brands get Involved to Help Haiti – RT Text "Haiti" to 90999 to donate

15, Jan 2010

Many of the major brands are retweeting the Red Cross Tweet to donate via text. Others, as noted here, have jumped in immediately to donate food or cash. Notable here are as follows: Whole Foods has given food; Coach donated $100k; H&M donated $100k; Best Buy donated $200k; REI Foundation donated $10k. These are the [...]

10 Retail Twitter Leaders Update – #1 Whole Foods and Nobody in Sight

15, Jan 2010

10Retail now has a database of over 400 retailers in North America and abroad. This recent update has knocked Starbucks out of the number one spot by a long margin. Whole Foods has over 1.7 million followers. We have taken a closer look at grocery stores and luxury brands, as you can see from the [...]

10 Retail Twitter Leaders – #1 Starbucks has over 700k Followers

13, Jan 2010

This is a list of the 10 retail Twitter leaders by number of followers. This is not to say they are the most engaging, but they certainly have grabbed the attention of a large number of people. Interesting to note is none of these brands have reached the heights of Ashton Kutcher @AplusK at almost [...]


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