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Archive for the ‘Twitter’ Category
The Maturation of Social Media ROI
28, Jan 2010Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.
The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the [...]
Twitter "Birds to Branch Ratio" Analysis – @ColetteParis is an Outlier – @WholeFoods @Coach Maintains Leadership
20, Jan 2010As I was analyzing the number of Twitter followers for each retail brand it was apparent that the number of followers doesn’t necessarily mean that the company’s overall campaign is successful on a per store basis. To identify the brand that is most successful on a per store basis I examined the number of stores [...]
- In: Leaders| Retail| Twitter
- Tags: 10Retail, American Apparel, Best Buy, Coach, Colette, Gap, H&M, Lululemon Athletica, Nordstrom, Starbucks, Toys ‘r’ Us, Twelpforce, Whole Foods, XXI Forever
Many of the major brands are retweeting the Red Cross Tweet to donate via text. Others, as noted here, have jumped in immediately to donate food or cash. Notable here are as follows: Whole Foods has given food; Coach donated $100k; H&M donated $100k; Best Buy donated $200k; REI Foundation donated $10k. These are the [...]
- In: Charity| Retail| Twitter
- Tags: Best Buy, Betsey Johnson, Chanel, Coach, Earthquake, H&M, Haiti, Lululemon Athletica, REI, Starbucks, Whole Foods, XXI Forever
10Retail now has a database of over 400 retailers in North America and abroad. This recent update has knocked Starbucks out of the number one spot by a long margin. Whole Foods has over 1.7 million followers. We have taken a closer look at grocery stores and luxury brands, as you can see from the [...]
- In: Retail| Twitter
- Tags: American Apparel, Best Buy, Betsey Johnson, Chanel, Chick-fil-A, Coach, Colette, Game Stop, Gap, H&M, Louis Vuitton, Lululemon Athletica, Nordstrom, Oakley, REI, Sephora, Starbucks, Toys ‘r’ Us, Whole Foods, XXI Forever
This is a list of the 10 retail Twitter leaders by number of followers. This is not to say they are the most engaging, but they certainly have grabbed the attention of a large number of people. Interesting to note is none of these brands have reached the heights of Ashton Kutcher @AplusK at almost [...]
- In: Retail| Twitter
- Tags: 10Retail, American Apparel, Ashton Kutcher, Best Buy, Coach, Gap, H&M, Lululemon, Nordstrom, Starbucks, Toys 'r' Us, Twelpforce, XXI Forever